How to Get Your First 100 Users

Most startups fail not because of bad ideas, but because they never find their first users. Getting your first 100 users is often the hardest and most important step toward startup traction and growth.

If you're struggling to find those crucial early adopters, FirstUsers can help you build your initial user base fast by connecting your product with people eager to try new startups.

Step 1: Define Your Ideal First Users

Identify your target audience, pain points, and where they hang out online.
Create a clear value proposition and onboarding flow for them.

Step 2: Go Where Early Adopters Live

Indie Hackers, Product Hunt, Hacker News, Reddit (r/startups, r/entrepreneur)
Share your story, not just your product
Offer incentives (early access, discounts, lifetime deals)

Step 3: Do Personalized Outreach

DM your target users on X (Twitter) or LinkedIn
Ask for feedback, not signups ('Could you give me your thoughts on this beta?')

Step 4: Launch on Early-Adopter Platforms

Submit your startup to FirstUsers to get in front of curated early adopters who are specifically looking to try new products
Collect feedback and testimonials to build trust

Step 5: Iterate Fast Based on Feedback

Early users expect bugs. What they really want is to be heard
Use their feedback to ship improvements quickly

Frequently Asked Questions

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