Startup Traction

How to Measure Traction

Traction can be measured through various metrics depending on your business model and stage. The key is to focus on metrics that demonstrate genuine user engagement and business growth.

User Growth: Monthly active users, user acquisition rate
Engagement: Daily active users, session duration, feature usage
Revenue: Monthly recurring revenue, customer lifetime value
Retention: Churn rate, repeat usage, customer satisfaction
Market Indicators: Press coverage, partner interest, competitor response

Why Traction Matters

Validates your product-market fit hypothesis
Attracts investor interest and funding opportunities
Helps recruit top talent to your team
Builds confidence among stakeholders and partners
Provides data for strategic decision-making
Creates momentum for accelerated growth

How to Measure Traction

Why Traction Matters

Related Terms

Build Traction with Early Adopters