Essential terms and definitions for startups, entrepreneurs, and early adopters. Understanding these concepts will help you navigate the startup ecosystem more effectively.
The first group of people who use your product. They validate your idea, provide early feedback, and create the initial traction your startup needs to grow.
Tech-savvy users who love discovering new products before they go mainstream. They offer feedback, report bugs, and help startups reach product–market fit faster.
The measurable momentum of a startup, often shown by user growth, engagement, or revenue. It signals market validation and attracts investors.
When your product solves a real problem for a specific audience and users are willing to pay or stick around. Achieving product–market fit is a key milestone for startups.
The process of attracting and converting new users to your product. It includes marketing, outreach, and onboarding strategies that drive growth.
Early users who test your product before the official launch. They provide feedback, uncover bugs, and help improve your product before it reaches the public.
A group of potential users you build before launch through email lists or communities. They create early momentum and support your product launch.
The process of releasing your product to the public for the first time. A well-executed launch can generate buzz and accelerate user growth.
Creative, low-cost tactics for rapidly growing a user base. Popular among startups aiming to scale quickly with limited resources.
A system for collecting, analyzing, and acting on user feedback. It helps startups improve their products quickly based on real user insights.
A basic version of your product built to test assumptions and gather feedback. It helps startups validate their idea before investing heavily in development.
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